Forever27

Privacy policy

PRIVACY POLICY FOR [WEBSITE NAME]

Effective Date: April 2026

1. Introduction

Welcome to Forever 27. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.4ever27.com and make purchases.

2. Information We Collect

We collect personal information that you voluntarily provide to us when you register on the Site, place an order, subscribe to a newsletter, or contact us.

Information you provide:

  • Order details: Name, billing/shipping address, payment details (credit card numbers are processed by our third-party payment processor and are not stored on our servers), email address, phone number.
  • Account details: Username, password.
  • Communications: Any messages you send us via email, chat, or contact forms.

Information automatically collected:

  • Device & usage data: IP address, browser type, operating system, pages visited, time and date of visit, referring URLs.
  • Cookies & tracking technologies: We use cookies to remember cart items, analyze site traffic, and personalize content. (See Section 7).

3. How We Use Your Information

We use your information to:

  • Process and fulfill your orders (including payment confirmation, shipping notifications, and returns).
  • Manage your account and provide customer support.
  • Send you marketing communications (only if you opt-in; you can unsubscribe anytime).
  • Improve our website, products, and fraud prevention efforts.
  • Comply with legal obligations (e.g., tax laws, record-keeping).


4. Sharing Your Information

We do not sell your personal information. We may share your data with the following third-party service providers to operate our ecommerce website and fulfill your orders:

Ecommerce Platform:
Big Cartel – Our website is hosted on Big Cartel. They process your account information, order details, and basic usage data.
(Privacy policy: Big Cartel Privacy Policy)

Payment & Financing Options:
Klarna – We offer Klarna as a payment option (e.g., "Buy Now, Pay Later"). When you choose Klarna, they collect your payment and billing information directly to process the transaction and perform credit checks.
(Privacy policy: Klarna Privacy Policy)

Product Fulfillment (Print-on-Demand):
Printify – Products you order that are made via print-on-demand are fulfilled by Printify. We share your name, shipping address, and order details with Printify so they can create and ship your product.
(Privacy policy: Printify Privacy Policy)

Other Standard Service Providers (if applicable to you):

  • Shipping carriers (e.g., USPS, UPS, FedEx) – to deliver your orders.
  • Email marketing tools (if you use any) – to send order updates or newsletters.
  • Payment processors for standard credit card payments (if different from Klarna).

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow them to use your data for their own purposes.

5. Data Retention

We keep your personal information only as long as necessary to fulfill the purposes outlined in this policy (e.g., to maintain order history for tax purposes) unless a longer retention period is required by law.

6. Your Privacy Rights (Depending on Your Location)

Depending on where you live, you may have the following rights:

  • Access: Request a copy of your data.
  • Correction: Correct inaccurate data.
  • Deletion: Request deletion of your data (subject to exceptions like pending orders or legal retention).
  • Opt-out: Opt out of the sale of your data (we do not sell data) or targeted advertising.
  • Data portability: Receive a machine-readable copy of your data.

To exercise your rights: Contact us [email protected]. We will respond within 7 days.

For California residents: See our "CCPA Notice" section below.
For EU/UK residents: See our "GDPR Notice" section below.

7. Cookies & Tracking Technologies

We use essential cookies (required for cart and checkout), functional cookies (to remember preferences), and analytics cookies (e.g., Google Analytics). You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.

8. Third-Party Links

Our Site may link to third-party websites (e.g., product reviews, social media). We are not responsible for their privacy practices. Please read their policies.

9. Security

We implement reasonable security measures (e.g., SSL encryption, PCI compliance for payments) to protect your data. However, no method of transmission over the Internet is 100% secure.

10. Children's Privacy

Our Site is not intended for children under 13 years old. We do not knowingly collect data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be posted with an updated "Effective Date." For material changes, we will notify you via email or a prominent notice on our Site.

12. Contact Us

For privacy-related questions or requests:

Additional Clauses You May Need to Add:

For California Residents (CCPA/CPRA):

*"We do not sell your personal information. In the last 12 months, we have collected the following categories of personal information: identifiers (name, email, address), commercial information (purchase history), internet activity (browsing data), and geolocation data (IP address). You have the right to know, delete, and opt-out of sharing. To submit a verifiable request, contact us at [email protected]."*

For EU/UK Residents (GDPR):

"Our lawful bases for processing: (1) Contract performance – to fulfill your order; (2) Legitimate interests – fraud prevention and site improvement; (3) Consent – for marketing emails. You have the right to withdraw consent anytime. You also have the right to lodge a complaint with your local supervisory authority."

For Handling Payment Card Data (PCI DSS):

"We do not store full credit card numbers. All payment transactions are encrypted using SSL and processed by [Processor Name] who is PCI-DSS compliant."